Journal
Notes on making good brands look as valuable as they are.
A look at the logo design for Hotel Connections — a hotel booking platform. Built around a connector symbol that reads as a link, ampersand, and location pin, paired with a clean sans wordmark and neutral gray palette for a reliable, scalable product identity.
A deep dive into the logo design for Catena Biosciences — a biotech brand built around the meaning of 'chain.' Featuring a 3D interlocking block icon, a two-part wordmark, and a gold-and-gray palette engineered for clinical, investor, and digital use.
A logo identity for AVI BioPharma — a circular science icon built around a hexagon hub, paired with a two-tone wordmark and blue palette to communicate precision, research, and trust for a bio pharma brand.
A logo identity for Amaara, a boutique skincare brand — a rounded minimal wordmark paired with a flowing aqua wave and the tagline ‘revive your soul’, designed for calm, premium care across packaging, digital, and print.
A logo identity for Benson, a consultancy — a bold lowercase wordmark with a custom circular arrow ‘o’ that communicates continuous improvement, paired with a confident red palette for a modern, credible consulting brand.
A logo identity for Horse Shoe Wine Racks — a clever dual-read icon combining horseshoes and wine glass silhouettes, paired with a bold wordmark and black-plus-red color system for a rustic, handcrafted wine rack brand.
A logo identity for Haystax, a software builders brand — combining a hand-drawn scribble stack icon with a clean uppercase wordmark to communicate craft, iteration, and builder culture.
A logo identity for Investment Zone built on trust, stability, and long-term growth — using structured geometry, leaf forms, and negative space to communicate credibility across all brand touchpoints.
A 24-room heritage hotel in New Delhi's old city was losing ground to newer competitors despite a genuinely exceptional location and product. The problem wasn't the hotel — it was the brand. Here's how we approached the rebrand, and what changed.
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